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Student conference

A Thematic Analysis of Public Perceptions of Commercial Health Testing

By Tomson Lui, Alina Khudyk, Shameema Imam

EMS300 Student Conference 2026

Slide 1: A Thematic Analysis of Public Perceptions of Commercial Health Testing. A full description follows.

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Summary

The thematic analysis investigates public perceptions of direct-to-consumer (DTC) health tests, which are increasingly favoured over NHS care. The study aims to understand consumer concerns and the information they seek prior to purchasing these tests. Through focus group interviews, key findings reveal that participants value convenience but express concerns about data privacy, test accuracy, and lack of support for interpreting results. The conclusion highlights the need for clearer public guidance and stronger regulation of DTC tests, alongside recommendations for broader future research.

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